Africa Toothpastes Market (2021 - 2027) | Trends, Outlook & 6wresearch

Africa Toothpaste Market Overview

Africa Toothpaste Market
is expected to have a considerable presence in the market. Manufacturers such as Unilever are also undertaking widespread promotional activities highlighting the need for good oral hygiene, generally in partnership with the African Dental Association. With a growing young and urban population, the consumer base for oral care is expected to increase over the forecast period, helping to boost demand. Also, with the improving economy following from weak economic growth over the review period, there is expected to be greater demand for value-added brands that offer improved benefits, particularly within toothpastes. Government’s efforts to create awareness about oral hygiene in rural areas is further supporting the oral care market growth. Lack of awareness about oral hygiene in rural areas and high cost of certain oral care products due to higher product of ingredients such as calcium carbonate, sodium bicarbonate might hamper the market growth. However, several toothpastes are filled with ingredients like parabens and triclosan which acts as an obstacle for the toothpaste industry as these are toxic for gums and cause abrasions.

According to 6Wresearch, Africa Toothpaste Market is anticipated to gain growth during the forecast period 2021-27. In African Region, Ghana has the highest per capita consumption of toothpaste. The brand, which is the number one gel toothpaste brand in Ghana, has been reissued with vibrant packaging and a new formulation. GlaxoSmithKline continues to lead oral care in Nigeria. The company can attribute its leading position to the fact that it offers the widest range of strong brands in the category, including such names as Maclean’s, Aqua fresh and Sensodyne. In South Africa, about 80% of the children under the age of six, face tooth decay problems, due to poor eating habits. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products. Colgate is the leading toothpaste manufacturer in South Africa. The sodium bicarbonate segment is the fastest growing segment whereas the cosmetic toothpaste is the weakest performing section in South Africa.

Africa Toothpaste Market


The African Toothpaste market report thoroughly covers the market by product type, distribution channels, and countries including Ghana, Nigeria, and South Africa among other key countries. The Africa Toothpaste market outlook report provides an unbiased and detailed analysis of the on-going Africa Toothpaste market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Key Highlights of the Report:


Africa Toothpastes Market Outlook
Africa Toothpastes Price Trends
Africa Toothpastes Market Trend Evolution
Africa Toothpastes Market Drivers and Challenges
Africa Toothpastes Porter's Five Forces
Africa Toothpastes Market - Top Companies Profiles
Africa Toothpastes Market - Strategic Recommendations
Africa Toothpastes Industry Life Cycle
Africa Toothpastes Market - Key Performance Indicators
Africa Toothpastes Market - Top Companies Market Share
Africa Toothpastes Market - Import Export Trade Statistics
Africa Toothpastes Market - Opportunity Assessment By Countries
Africa Toothpastes Market - Opportunity Assessment By Type
Africa Toothpastes Market - Opportunity Assessment By Distribution Channel

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