Sports Nutrition Market Size, Share Report, 2020-2027

Sports Nutrition Market

The Sports Nutrition Market was valued at USD 4,200 million in 2019, exhibiting a CAGR of 10.9% over the forecast period (2020-2027).

The factors driving the growth of Sports Nutrition Market includes growing demand for different varieties of protein bars, dietary supplements, and energy drinks, rise in the number of fitness centers and gyms and increasing emphasis on adopting healthy lifestyles. According to the report published by Bloomberg, the Global Online Fitness Market was valued at USD 6,046 Million in 2019 and is anticipated to reach USD 59,231 million by the end of 2027, while growing at a CAGR of 33.1% during the forecast period (2020-2027), which is expected to boost the Sports Nutrition Market Growth in upcoming years. Moreover, the rapid growth in the E-commerce industry and increasing investments by Food and Beverage companies such as Coca Cola and Nestle’ to develop sports energy drinks, are some of the additional factors supplementing the Global Sports Nutrition Market. As per D’Andrea&Partners, India’s E-commerce orders increased by 36% in the final quarter of 2020 and the consumer digital economy in India is predicted to reach USD 800 billion by 2030.

However, the growth of Sports Nutrition Market is hindered attributed to strict regulations about putting clean labels on the packaged sports nutrition supplements.

The leading players operating in the market are Iovate Health Sciences International Inc., Clif bar & Company, LLC, Abbott, Science in Sport, Ltd., MusclePharm, Hormel Foods Corporation, GNG Holdings, LLC, Glanbia PLC and AirStrip among others.

Product Type – Segment Analysis

Based on product type, the protein powder segment captured the highest market share during the forecast period. The protein powder helps in managing weight and enhances the muscle growth along with its increasing innovation in the protein powder, are some of the factors responsible for the growth of the segment.

Distribution Channel – Segment Analysis

Based on distribution channel, the online segment is predicted to dominate the market over the forecast period attributed to easy availability of sports nutrition supplements in the online shopping platforms such as Amazon, Flipkart etc.

Regional – Segment Analysis

As per the Sports Nutrition Market Analysis, the North American region is anticipated to grow at a significant CAGR over the forecast period. The easy accessibility to gyms and fitness centers, growing consciousness about maintaining overall health, significant presence of the leading players, improved living standards and high disposable incomes are some of the important factors augmenting the Sports Nutrition Market size.

Sports Nutrition Market Segmentation

Global Sports Nutrition Market by Product Type

Protein Powder

Protein Bars

Sports Drinks


Global Sports Nutrition Market by Distribution Channel

Supermarkets and Hypermarkets


Specialty Stores


Global Sports Nutrition Market by Region

Asia Pacific




Rest of APAC

North America

United States of America



United Kingdom




Rest of Europe



South Africa

Saudi Arabia


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